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Not all bosses are anti-social: interview series

by abisignorelli on October 27, 2010

I’ve spoken a lot recently about anti-social companies who ban social media in the workplace (see my post Hand out the ASBOs) – sadly, there are still far too many simply not seeing the benefits and there’s a great deal of short-sightedness in their rationale for blanket bans.

There are many reasons (or should I say, excuses) cited for not being more social – a very common one being to hang the blame on the big bosses. Yes, there are plenty of these anti-social bosses out there – but, thankfully, more and more socially savvy senior execs are coming out of the woodwork and starting to lead the charge in becoming more social.

I’m very lucky to have worked alongside some of these – and I’m hearing more and more about corporate success stories being led from the top.

And I’d like to share some of these stories. Over the next few weeks, I’ll be carrying out a series of interviews with a variety of senior level social advocates – through phone interviews, written articles and guest posts.

I’ll be quizzing them on their reasons for being more social, the benefits to the organisation and their top tips for convincing the sceptics.

I know many of you struggle on selling in your business case – so, if you have a question you’d like me to ask – get in touch either by leaving a comment below, tweeting or emailing me. And, if you are – or know of – a social boss and would like to be interviewed, let me know!


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Neil Jenkins October 28, 2010 at 11:40 am

Hi Abi – this sounds great. I’d love to know what turned the sceptics into advocates – was there a business need, were they convinced by any compelling research or a persistent HR or internal comms team, or did they have a lightbulb moment? Or do they have Gen Y kids who simply told them to get with the programme?! It would also be great to hear from any converted leaders in operational roles, or in an area like finance – ie not necessarily IT, HR or comms – about how it benefits their areas of the business. Look forward to the series!


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