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The rise of transmedia and gaming for employee engagement: Cisco

by abisignorelli on January 9, 2012

Here’s an interesting little vid on how Cisco have used gaming to engage with their sales force employees…

The Hunt Case Study from JUXT Interactive on Vimeo.

No Mimes Media, a company specialising in creating rich narrative-based transmedia experiences said:

“In 2010, responding to the success of The Threshold, Juxt Interactive again asked No Mimes Media, to partner in creating a transmedia experience to entertain and inform Cisco’s Global Sales Force. The Hunt put employees at the center of a thriller where characters sent and responded to their emails, left phone messages, communicated through Facebook and Twitter, even asked them to retrieve items from a dead drop and to send them photographs and information. And while helping fictional characters Isabel and Keith escape an ancient secret organization, the sales force also learned about new Cisco technologies coming to market.” Click here to read the rest of the article.

Transmedia and gaming…..something for internal communicators to watch out for in 2012?

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