socialnomics

Social media ROI continued…

20 May 2010

My last post, Social Media ROI, generated quite a lot of conversation on twitter – thanks to everyone who contributed. It mainly centred around various ROI case studies. Over time, I’ll post some of these examples as some of them are excellent case studies. In the meantime, I thought I’d point out an excellent post […]

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Social media ROI

18 May 2010

Another question I’m often asked (as well as whether I’ve got any good social media case studies) is “what’s the ROI on social media?” – a question I actually find pretty tough to answer. Not because I don’t believe there’s a (massive) return – but it’s more of it being a) that I could go on […]

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